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The Weeknd‘s artisanal coffee brand, known as Samra Origins, has fused its cultural heritage with that of Nespresso to create a collaboration that aims to showcase how coffee can inspire creativity and become a daily ritual that fuels art, music, and everything in between.
Samra Origins x Nespresso presents the ‘Nespresso I Samra Origins Togetherness’ blend, a bold and intense roast designed to unite people around a shared passion for coffee. The special edition is completed with a designer thermos and tumbler to take your coffee anywhere.
The collaboration aims to go beyond the product, as Nespresso has become the official sponsor of the artist’s world tour, which will offer his entire fandom a series of exclusive coffee-themed experiences.
“Coffee is deeply rooted in my family culture: it’s about coming together, sharing, and reflecting,” says The Weeknd, to which Nespresso CEO Philipp Navratil adds: “Just as music fuses genres, our coffee brings people together.”
